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Finding SMBs That Need Google & Meta Ads Management

By SMB Sales Boost Team. Published February 26, 2026. 11 min read.

Running a PPC agency means constantly hunting for new clients. But instead of chasing businesses already working with other agencies, there's a better approach: target newly launched businesses that are ready to invest in advertising from day one.

Why New Businesses Need PPC Agencies

New businesses face a common challenge: they need customers immediately, but they have no brand recognition. Paid advertising solves this problem:

  1. Immediate results - Unlike SEO, PPC delivers traffic today
  2. No organic presence yet - Ads fill the gap while building SEO
  3. Testing ground - Learn what messaging works before scaling
  4. Budget available - New businesses allocate for marketing
  5. Eager to grow - They want fast traction

The PPC Client Acquisition System

Step 1: Define Your Ideal Client

Not every new business is ready for PPC. Target:

High-PPC-Value Industries:

Ideal Client Characteristics:

Step 2: Create Your Service Packages

New businesses want simple, predictable pricing:

Starter Package - $500/month + ad spend:

Growth Package - $1,000/month + ad spend:

Scale Package - $2,000/month + ad spend:

Step 3: Find Newly Registered Businesses

The Smart Approach: Business Registration Data

Instead of waiting for businesses to search for "PPC agency," go to them.

Platforms like SMB Sales Boost provide:

Your Weekly Lead Process:

  1. Download new registrations in target industries
  2. Research each prospect's current advertising
  3. Check their website and landing page quality
  4. Prioritize high-margin industries
  5. Queue for outreach

Step 4: Research Before Outreach

Spend 5-10 minutes per prospect:

Check:

High-Priority Prospects:

Step 5: Outreach That Works

Email Template - Ready for Ads:

Subject: Quick thought about advertising [Business Name]

"Hi [Name],

Congratulations on launching [Business Name]! I saw you just registered in [City] and wanted to reach out.

I run a PPC agency that specializes in helping new [industry] businesses get their first customers through Google and Meta ads. I checked and noticed you're not running any ads yet - which is actually great timing.

Here's why: your competitors in [City] are spending $X-Y/day on Google Ads for keywords like '[relevant keyword].' There's definitely opportunity there.

Would you be interested in a quick call to discuss whether paid advertising makes sense for your business? No pressure - I just want to share what I'm seeing in your market.

[Your Name]
[Agency Name]"

Email Template - Needs Website First:

Subject: Getting [Business Name] found online

"Hi [Name],

Congratulations on starting [Business Name]! I help new [industry] businesses in [City] get customers through online advertising.

I noticed your website isn't live yet (or is still under construction). That's totally fine - just wanted to plant a seed:

Once your site is ready, paid advertising on Google and Facebook can drive customers to you immediately, even before you rank organically.

If you'd like, I can share a few quick tips for making sure your website is "ad-ready" when you launch. Would that be helpful?

[Your Name]"

Step 6: The Discovery Call

Goals:

  1. Understand their business model
  2. Assess their readiness for PPC
  3. Estimate potential customer value
  4. Determine budget comfort level
  5. Identify their timeline

Key Questions:

Step 7: Present PPC Value Simply

New business owners often don't understand PPC. Make it clear:

Simple Explanation:
"When someone in [City] searches for '[their service],' they see ads at the top of Google. Right now, [Competitor] is showing up there. We make sure [Business Name] shows up too."

ROI Framework:
"If your average customer is worth $X, and we can get you customers for $Y each, that's a [X/Y] return on your ad spend. We typically see [industry] businesses getting 3-5x return."

Address Common Concerns:

Step 8: Close and Onboard

Proposal Structure:

  1. Market opportunity (what competitors are doing)
  2. Recommended strategy (platforms, campaigns)
  3. Expected results (traffic, leads, customers)
  4. Investment (management fee + recommended ad spend)
  5. Timeline (setup → launch → optimization)
  6. Next steps

New Business Incentives:

Onboarding Process:

Scaling Your PPC Agency

Client Acquisition Targets:

Keys to Growth:

Key Takeaways

Frequently Asked Questions

How do I find new businesses that need PPC services?
Use a business registration database like SMB Sales Boost that pulls from business registration sources daily. Filter by industries with high customer value and competitive landscapes where PPC is necessary.

What budget should new businesses start with?
Recommend $1,000-2,000/month minimum ad spend for meaningful data. Below that, it's hard to test and optimize effectively.

How do I compete with in-house or DIY approaches?
Emphasize the complexity of modern ad platforms and the cost of learning curves. A professional can achieve in 2 weeks what takes most business owners 6 months of trial and error.

When should I reach out to a new business about PPC?
Contact them within 2-4 weeks of registration, ideally after they have a website. If no website yet, offer guidance and stay in touch for when they're ready.

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