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Lead Database Pricing Compared
Lead database pricing is notoriously confusing. Credit systems, per-seat charges, annual contracts, and hidden overage fees make it hard to compare platforms on an apples-to-apples basis. This guide breaks down exact pricing for 11+ major lead database providers, including credit-economics platforms like Openmart and quote-based legacy databases like Salesgenie, so you can find the best value for your team and budget. See SMB Sales Boost pricing ->
Summary Comparison Table
| Platform | Free Tier | Cheapest Paid Plan | Annual Contract Required | Credit System | Best For |
|---|---|---|---|---|---|
| SMB Sales Boost | No (30-day guarantee) | $49/mo | No | 500-10,000/mo | Selling to SMBs and local businesses |
| Apollo.io | 10 exports/mo | $59/user/mo | No (saves 20%) | Export + mobile credits | General B2B |
| Lead411 | No (7-day trial, 50 leads) | $49/mo (Spark) | No (annual unlocks more features) | 1,000 exports/mo (Spark); 1,000+ (Ignite) | B2B intent data + signals |
| Lusha | 40-70 credits/mo | $36/user/mo | No (saves 25%) | 1 per email, 5-10 per phone | Contact enrichment |
| RocketReach | 5 lookups/mo | $39/mo | No (saves ~30%) | Lookup credits | Email + phone lookup |
| UpLead | 5 credits | $74/mo | No (saves 25%) | 170-400 credits/mo | Verified contacts |
| Openmart | Limited free tools | $149/mo (Starter) | No | 3 credits/email, 9 credits/phone (5,000 credits at Starter) | AI-driven SMB lead discovery |
| Salesgenie | No | ~$149/mo (small-team, annual contract, quote-based pricing) | Yes (annual contract) | N/A - record-based, contract-driven | Legacy SMB + consumer data |
| SalesIntel | No | ~$6,000/yr | Yes | Unlimited in plan | Human-verified data |
| Clearbit | Limited free tools | Custom | Varies | API call-based | Enrichment + reveal |
| Seamless.AI | 50 credits | Custom (~$147/mo) | Varies | Search credits | Real-time lookup |
Apollo.io Pricing Breakdown
| Plan | Monthly Price | Annual Price | Key Limits |
|---|---|---|---|
| Free | $0 | $0 | 10 export credits/mo, 250 emails/day |
| Basic | $59/user/mo | $49/user/mo | 1,000 exports/mo, 75 mobile credits |
| Professional | $99/user/mo | $79/user/mo | 2,000 exports/mo, 100 mobile credits |
| Organization | $149/user/mo | $119/user/mo | 4,000 exports/mo, 200 mobile credits |
Hidden costs: Mobile phone number reveals cost 5-8 credits each. With 75 mobile credits on Basic, you get about 9-15 phone numbers per month. Additional credits cost $0.20 each (minimum 250).
Contract terms: Month-to-month available. Annual billing saves 20%. No refunds on any plan.
Compare SMB Sales Boost vs Apollo
Lead411 Pricing Breakdown
| Component | Estimated Cost | What You Get |
|---|---|---|
| Platform access | $49/mo (Spark) - $150/mo (Ignite) | Search, filter, export - US, Canada & UK |
| Verified emails | Included - all plans | 96% accuracy guarantee on verified emails |
| Direct dial mobiles | Included on Ignite+ | Verified mobile & direct dial numbers |
| Intent data (Bombora) | Add On price | Buyer intent signals powered by Bombora |
| Enrichment API | Included on higher tiers | Unlimited B2B data API for outbound workflows |
| Additional seats | Custom - contact sales | Per-user access with admin controls |
Hidden costs: Monthly billing available. Spark is $49/mo with 1,000 exports. Ignite is $150/mo with 1,000+ exports and includes API access, CRM customizations, and A.I. Search Assistant. Buyer Intent (Bombora) and Unlimited Data available on annual subscriptions.
Contract terms: Monthly or annual options available. Annual subscriptions unlock Buyer Intent Data and Unlimited Data. Free 7-day trial includes 50 verified B2B leads - no credit card required.
Compare SMB Sales Boost vs Lead411
Lusha Pricing Breakdown
| Plan | Monthly Price | Annual Price | Credits/Month |
|---|---|---|---|
| Free | $0 | $0 | 40-70 credits |
| Pro | $36-39/user/mo | $29/user/mo | 200-600 credits |
| Premium | $69-79/user/mo | $51/user/mo | 800-1,000 credits |
| Scale | Custom | Custom | "Unlimited" (fair use ~2,000-5,000) |
Hidden costs: Phone number reveals cost 5-10 credits each. A Pro plan with 200 credits gets you 20-40 phone numbers per month. CSV exports limited to 300 rows on Pro. Credits expire monthly and do not roll over. Canceling forfeits all unused credits immediately.
Contract terms: Month-to-month available. Annual saves 25%. No refunds. All fees nonrefundable.
Compare SMB Sales Boost vs Lusha
RocketReach Pricing Breakdown
| Plan | Monthly Price | Annual Price | Lookups/Month |
|---|---|---|---|
| Free | $0 | $0 | 5 lookups |
| Essentials | $39/mo | $33/mo | 80 lookups |
| Pro | $99/mo | $83/mo | 200 lookups |
| Ultimate | $249/mo | $207/mo | 500 lookups |
Hidden costs: Each lookup counts whether the result is accurate or not. Bulk lookups (CSV upload) consume credits faster. API access requires Pro plan or higher. No rollover on unused lookups.
Contract terms: Month-to-month available. Annual saves approximately 30%. No refunds after 72 hours.
Compare SMB Sales Boost vs RocketReach
UpLead Pricing Breakdown
| Plan | Monthly Price | Annual Price | Credits/Month |
|---|---|---|---|
| Free Trial | $0 | $0 | 5 credits |
| Essentials | $74/mo | $74/mo | 170 credits |
| Plus | $149/mo | $149/mo | 400 credits |
| Professional | Custom | Custom | Unlimited |
Hidden costs: Credits only count for valid results (95% accuracy guarantee). Technographics and intent data require Plus or higher. API access on Professional only.
Contract terms: Month-to-month available. No annual discount on Essentials/Plus. 7-day free trial.
SalesIntel Pricing Breakdown
| Component | Estimated Cost | What You Get |
|---|---|---|
| Individual plan | $69/mo | 100 export credits/mo |
| Teams plan | ~$6,000/yr | Unlimited exports (fair use) |
| Enterprise | Custom | Advanced features + integrations |
Hidden costs: Human-verified data is a strong value prop, but the database is smaller than Apollo or ZoomInfo. Annual contracts on Teams and Enterprise. Limited technographic data on lower tiers.
Contract terms: Individual is month-to-month. Teams requires annual commitment.
Compare SMB Sales Boost vs SalesIntel
Clearbit Pricing Breakdown
| Product | Estimated Cost | What You Get |
|---|---|---|
| Clearbit (HubSpot) | Included with HubSpot Marketing Hub Enterprise | Enrichment and form shortening |
| Clearbit API (legacy) | $99-$999/mo | API-based enrichment calls |
| Reveal | Custom | Website visitor identification |
Hidden costs: Since Clearbit was acquired by HubSpot, standalone pricing has changed. Full access requires HubSpot Marketing Hub Enterprise ($3,600/mo). API pricing is usage-based with overages.
Contract terms: Tied to HubSpot contract for bundled access. Legacy API plans vary.
Compare SMB Sales Boost vs Clearbit
Seamless.AI Pricing Breakdown
| Plan | Estimated Monthly Cost | Credits |
|---|---|---|
| Free | $0 | 50 credits |
| Basic | ~$147/mo | 250 credits/mo |
| Pro | Custom | More credits + features |
| Enterprise | Custom | Unlimited (fair use) |
Hidden costs: Seamless.AI does not publish pricing publicly. Actual costs depend on negotiation. Data quality is real-time, meaning results vary by search. Annual contracts are common on Pro and Enterprise tiers. Phone credits may cost extra.
Contract terms: Free and Basic are month-to-month. Pro and Enterprise often require annual commitments.
Compare SMB Sales Boost vs Seamless.AI
Openmart Pricing Breakdown
| Plan | Monthly Price | Credits/Month | Credit Economics |
|---|---|---|---|
| Free | $0 | 200 credits | N/A |
| Starter | $149/mo | 5,000 credits | 3 credits per email, 9 credits per phone |
| Pro | $299/mo | 10,000 credits | Same per-record cost; volume scales with plan |
| Scale | $999/mo | 40,000 credits | Same per-record cost; volume scales with plan |
The credit-economics differentiator: Openmart is one of the few SMB-focused platforms that charges by record action rather than by row export, at 3 credits for an email reveal and 9 credits for a phone number reveal. On the Starter plan's 5,000 credits, that translates to roughly ~1,667 emails OR ~556 phone numbers per month (or any blended mix in between). This is very different from flat per-export pricing (Apollo, SMB Sales Boost) where one credit unlocks the full record. If your workflow is heavy on phone numbers, the per-action cost compounds quickly; email-only workflows are more competitive with Openmart's model.
Hidden costs: Phone reveals consume 3x the credits of emails, so direct-dial-heavy use cases burn down monthly credits fast. Plan structures and credit costs have changed since launch, so verify the current monthly-billed price (not the annual monthly-equivalent) at openmart.ai/pricing before purchase.
Contract terms: Month-to-month available on lower tiers; higher tiers may require annual commitments. Verify on openmart.ai/pricing.
Compare SMB Sales Boost vs Openmart
Salesgenie Pricing Breakdown
| Plan | Estimated Cost | Billing Model | What You Get |
|---|---|---|---|
| Small team (cited) | ~$149/month | Annual contract, quote-based pricing | Business + consumer record access, basic search |
| Mid-market | Custom (negotiated) | Annual or multi-year contract | Larger record allotments, list builder, exports |
| Enterprise | Custom (significantly higher) | Multi-year contract | Full database access, integrations, support |
Hidden costs: Salesgenie does not publish standard pricing on its public pricing page, and salesgenie.com/pricing routes prospects through a "Request a Quote" flow. Public reseller disclosures cite small-team plans starting around $149/month, but billed as an annual contract (typically $1,788+ paid up front or in scheduled installments, not month-to-month). Mid-market and enterprise plans are negotiated directly with a sales representative, often with multi-year terms.
Contract terms: Annual contract, quote-based pricing. No publicly available month-to-month option. Always compare using the monthly-billed price of competing platforms, not an annual divided by 12.
Compare SMB Sales Boost vs Salesgenie
SMB Sales Boost Pricing Breakdown
| Plan | Monthly Price | Credits/Month | What Is Included |
|---|---|---|---|
| Starter | $49/mo | 500 | Full business data, emails, phones, keyword filters |
| Growth | $149/mo | 2,000 | Everything in Starter + more credits |
| Scale | $499/mo | 10,000 | High-volume prospecting |
No hidden costs: Phone numbers included at no extra credit cost. No per-seat pricing. No annual contract required. 30-day money-back guarantee.
Contract terms: Month-to-month. Cancel anytime. Full refund within 30 days.
When Each Platform Makes Sense
| If You Sell To... | Best Value Choice |
|---|---|
| SMBs and local businesses | SMB Sales Boost ($49/mo), purpose-built to find growing local businesses to reach out to, with fresher, cleaner data and better contact rates |
| Mid-market on a budget | Apollo.io ($59/user/mo) |
| B2B intent data + verified contacts | Lead411 ($49/mo) |
| Quick contact enrichment | Lusha ($36/user/mo) |
| Email + phone lookups | RocketReach ($39/mo) |
| Verified contacts with accuracy guarantee | UpLead ($74/mo) |
| AI-driven SMB discovery, email-heavy use cases | Openmart ($149/mo, 3 credits/email, 9 credits/phone) |
| Legacy SMB + consumer records, willing to commit annually | Salesgenie (~$149/mo, annual contract, quote-based pricing) |
| Human-verified data | SalesIntel (~$6,000/yr) |
| HubSpot-native enrichment | Clearbit (included with HubSpot Enterprise) |
| Real-time AI-powered search | Seamless.AI (custom pricing) |
Frequently Asked Questions
How much does Apollo.io cost?
Apollo.io starts at $59/user/month for the Basic plan (or $49/user/month billed annually). The free tier includes 10 export credits per month. Mobile phone number reveals cost 5-8 credits each, so the 75 monthly mobile credits translate to about 9-15 phone numbers.
What is the cheapest lead database?
For paid plans, Snov.io ($30/mo) and Hunter.io ($34/mo) are among the cheapest. SMB Sales Boost starts at $49/mo with 500 credits. For free options, Apollo.io (10 exports/mo) and Lusha (40-70 credits/mo) offer limited free tiers.
Do lead databases require annual contracts?
It depends on the platform. SMB Sales Boost, Apollo.io, Lusha, Lead411, and RocketReach offer month-to-month billing. SalesIntel (Teams), ZoomInfo, and Salesgenie typically require annual contracts (Salesgenie pricing is quote-based, sold as an annual contract with no published month-to-month option). Annual billing usually saves 20-30% on platforms that offer it.
Why is lead database pricing so confusing?
Many lead databases use credit systems where different actions cost different amounts. Apollo and SMB Sales Boost charge ~1 credit per export. Lusha charges 1 credit per email and 5-10 per phone number. Openmart charges 3 credits per email and 9 credits per phone number, so the 5,000-credit Starter plan nets ~1,667 emails or ~556 phone numbers per month. Combined with per-seat pricing, annual vs monthly rates, and fair-use limits on "unlimited" plans, comparing costs requires careful calculation of your actual usage patterns.
How does Openmart's credit pricing compare to flat per-export models?
Openmart's per-action model (3 credits/email, 9 credits/phone) makes sense if you mostly need emails, but phone-heavy workflows burn credits 3x faster than emails. By contrast, Apollo, SMB Sales Boost, and most flat-export competitors include the phone number in a single credit per record, which is more predictable for direct-dial-heavy outbound. See the SMB Sales Boost vs Openmart comparison for a full side-by-side.
Is Salesgenie's pricing publicly listed?
No. Salesgenie's pricing page routes prospects to a "Request a Quote" form, and plans are sold as annual contracts with quote-based pricing. Public reseller disclosures cite small-team plans starting around $149/month, but billed annually, not month-to-month. Enterprise plans are negotiated directly. See the SMB Sales Boost vs Salesgenie comparison for a side-by-side with month-to-month alternatives.
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- SMB Sales Boost vs Salesgenie - Month-to-month vs annual contract pricing
- Exclusive Pricing Plans - Premium Platinum and Enterprise plans for high-volume teams
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