industry # PPC Agency: Find SMB Clients By SMB Sales Boost Team. Published April 13, 2026\. 11 min read. Running a PPC agency means constantly hunting for new clients. But instead of chasing businesses already working with other agencies, there's a better approach: target newly launched businesses that are ready to invest in advertising from day one. ## Why New Businesses Need PPC Agencies New businesses face a common challenge: they need customers immediately, but they have no brand recognition. Paid advertising solves this problem: 1. **Immediate results** \- Unlike SEO, PPC delivers traffic today 2. **No organic presence yet** \- Ads fill the gap while building SEO 3. **Testing ground** \- Learn what messaging works before scaling 4. **Budget available** \- New businesses allocate for marketing 5. **Eager to grow** \- They want fast traction ## The PPC Client Acquisition System ### Step 1: Define Your Ideal Client Not every new business is ready for PPC. Target: **High-PPC-Value Industries:** * Local services (plumbers, HVAC, electricians, lawyers) * E-commerce & retail (product sales) * Health & wellness (dentists, med spas, chiropractors) * Professional services (accountants, consultants) * Home services (renovation, landscaping) * B2B services (software, marketing) **Ideal Client Characteristics:** * High customer lifetime value * Healthy margins to support ad spend * Decision-maker who understands marketing * Initial ad budget of $1,000+/month * Competitive industry (ads necessary) ### Step 2: Create Your Service Packages New businesses want simple, predictable pricing: **Starter Package - $500/month + ad spend:** * One platform (Google or Meta) * Campaign setup and optimization * Basic conversion tracking * Monthly reporting * Recommended ad spend: $1,000-2,000/month **Growth Package - $1,000/month + ad spend:** * Two platforms (Google + Meta) * Full conversion tracking * Landing page recommendations * A/B testing * Bi-weekly optimization calls * Recommended ad spend: $2,000-5,000/month **Scale Package - $2,000/month + ad spend:** * All platforms * Advanced conversion tracking * Landing page creation * Full-funnel campaigns * Weekly strategy calls * Recommended ad spend: $5,000+/month ### Step 3: Find Newly Registered Businesses **The Smart Approach: Business Registration Data** Instead of waiting for businesses to search for "PPC agency," go to them. Platforms like SMB Sales Boost provide: * Daily updates from business registration sources * Industry and location filtering * Contact information included * Businesses within days of formation **Your Weekly Lead Process:** 1. Download new registrations in target industries 2. Research each prospect's current advertising 3. Check their website and landing page quality 4. Prioritize high-margin industries 5. Queue for outreach ### Step 4: Research Before Outreach Spend 5-10 minutes per prospect: **Check:** * Do they have a website? (Required for PPC) * What's their current ad presence? (Check ads transparency tools) * What are competitors spending on ads? * Is their website conversion-ready? * What's the estimated customer value in their industry? **High-Priority Prospects:** * Have website but no active ads * Competitors are advertising heavily * High-margin industry * Clear conversion path on website ### Step 5: Outreach That Works **Email Template - Ready for Ads:** Subject: Quick thought about advertising \[Business Name\] "Hi \[Name\], Congratulations on launching \[Business Name\]! I saw you just registered in \[City\] and wanted to reach out. I run a PPC agency that specializes in helping new \[industry\] businesses get their first customers through Google and Meta ads. I checked and noticed you're not running any ads yet - which is actually great timing. Here's why: your competitors in \[City\] are spending $X-Y/day on Google Ads for keywords like '\[relevant keyword\].' There's definitely opportunity there. Would you be interested in a quick call to discuss whether paid advertising makes sense for your business? No pressure - I just want to share what I'm seeing in your market. \[Your Name\] \[Agency Name\]" **Email Template - Needs Website First:** Subject: Getting \[Business Name\] found online "Hi \[Name\], Congratulations on starting \[Business Name\]! I help new \[industry\] businesses in \[City\] get customers through online advertising. I noticed your website isn't live yet (or is still under construction). That's totally fine - just wanted to plant a seed: Once your site is ready, paid advertising on Google and Facebook can drive customers to you immediately, even before you rank organically. If you'd like, I can share a few quick tips for making sure your website is "ad-ready" when you launch. Would that be helpful? \[Your Name\]" ### Step 6: The Discovery Call **Goals:** 1. Understand their business model 2. Assess their readiness for PPC 3. Estimate potential customer value 4. Determine budget comfort level 5. Identify their timeline **Key Questions:** * "How are customers finding you right now?" * "What's a new customer worth to your business?" * "Have you run any advertising before?" * "What's your monthly marketing budget look like?" * "Who are your main competitors?" * "What would 10 new customers per month mean for you?" ### Step 7: Present PPC Value Simply New business owners often don't understand PPC. Make it clear: **Simple Explanation:** "When someone in \[City\] searches for '\[their service\],' they see ads at the top of Google. Right now, \[Competitor\] is showing up there. We make sure \[Business Name\] shows up too." **ROI Framework:** "If your average customer is worth $X, and we can get you customers for $Y each, that's a \[X/Y\] return on your ad spend. We typically see \[industry\] businesses getting 3-5x return." **Address Common Concerns:** * "Isn't it expensive?" → "You control the budget. Start with $50/day and scale what works." * "Can I do it myself?" → "You can, but most business owners find the learning curve and time investment not worth it." * "How long until results?" → "You'll see traffic within 24 hours. Optimization takes 2-4 weeks." ### Step 8: Close and Onboard **Proposal Structure:** 1. Market opportunity (what competitors are doing) 2. Recommended strategy (platforms, campaigns) 3. Expected results (traffic, leads, customers) 4. Investment (management fee + recommended ad spend) 5. Timeline (setup → launch → optimization) 6. Next steps **New Business Incentives:** * First month management 50% off * Free landing page audit * No long-term contract to start * Free conversion tracking setup **Onboarding Process:** * Week 1: Access setup, research, campaign build * Week 2: Launch campaigns, initial optimization * Week 3-4: Data gathering, A/B testing * Month 2+: Ongoing optimization, scaling ## Scaling Your PPC Agency **Client Acquisition Targets:** * Contact 15-20 new businesses weekly * Book 3-5 discovery calls * Close 1-2 new clients weekly * Average 8-12 active clients **Keys to Growth:** * Consistent prospecting (never stop) * Case studies with real ROI numbers * Referrals from happy clients * Industry specialization ## Key Takeaways * Target newly registered businesses that need immediate visibility * Focus on high-margin industries where PPC makes sense * Use business registration databases for fresh leads * Research before outreach to personalize your approach * Explain PPC value simply with ROI examples * Start with no-contract agreements to reduce friction ## Frequently Asked Questions **How do I find new businesses that need PPC services?** Use a business registration database like SMB Sales Boost that pulls from business registration sources daily. Filter by industries with high customer value and competitive landscapes where PPC is necessary. **What budget should new businesses start with?** Recommend $1,000-2,000/month minimum ad spend for meaningful data. Below that, it's hard to test and optimize effectively. **How do I compete with in-house or DIY approaches?** Emphasize the complexity of modern ad platforms and the cost of learning curves. A professional can achieve in 2 weeks what takes most business owners 6 months of trial and error. **When should I reach out to a new business about PPC?** Contact them within 2-4 weeks of registration, ideally after they have a website. If no website yet, offer guidance and stay in touch for when they're ready. ## Related Articles Explore more agency-specific lead generation strategies: * [How Marketing Agencies Build a Pipeline of SMB Clients](/blog/marketing-agency-smb-client-pipeline) \- Full-service agency strategies for winning local clients * [How Social Media Agencies Get Their First 20 SMB Clients](/blog/social-media-agency-get-smb-clients) \- Social media agency prospecting tactics * [How SEO Agencies Find High-Value SMB Clients](/blog/seo-agency-find-clients) \- SEO-specific client acquisition strategies * [How Web Design Agencies Find SMB Clients](/blog/web-design-agency-find-clients) \- Web design prospecting approaches --- _Find newly launched businesses in your target industries. [Get started with SMB Sales Boost →](/#pricing)_ --- **Ready to Find Your Next Customers?** Get access to newly registered business leads updated every 5 minutes. [Get Started](/?utm%5Fsource=content&utm%5Fmedium=cta) --- ## Related Articles * [SEO Agency Client Acquisition](/blog/seo-agency-find-clients) * [Find Bookkeeping Clients Guide](/blog/how-to-find-bookkeeping-clients) * [Web Design Agency: Find Clients](/blog/web-design-agency-find-clients) * [SMB Sales Boost vs Cognism](/compare/cognism) * [SMB Sales Boost vs Snov.io](/compare/snov)