competitor # Lead Database Pricing Compared By SMB Sales Boost Team. Published April 25, 2026\. 16 min read. Lead database pricing is notoriously confusing. Credit systems, per-seat charges, annual contracts, and hidden overage fees make it hard to compare platforms on an apples-to-apples basis. This guide breaks down exact pricing for 9+ major lead database providers so you can find the best value for your team and budget. [See SMB Sales Boost pricing ->](/) --- ## Summary Comparison Table | Platform | Free Tier | Cheapest Paid Plan | Annual Contract Required | Credit System | Best For | | ------------------- | -------------------------- | ------------------ | --------------------------------- | ----------------------------------------- | ------------------------------------ | | **SMB Sales Boost** | No (30-day guarantee) | $49/mo | No | 500-10,000/mo | Selling to SMBs and local businesses | | **Apollo.io** | 10 exports/mo | $59/user/mo | No (saves 20%) | Export + mobile credits | General B2B | | **Lead411** | No (7-day trial, 50 leads) | $49/mo (Spark) | No (annual unlocks more features) | 1,000 exports/mo (Spark); 1,000+ (Ignite) | B2B intent data + signals | | **Lusha** | 40-70 credits/mo | $36/user/mo | No (saves 25%) | 1 per email, 5-10 per phone | Contact enrichment | | **RocketReach** | 5 lookups/mo | $39/mo | No (saves \~30%) | Lookup credits | Email + phone lookup | | **UpLead** | 5 credits | $74/mo | No (saves 25%) | 170-400 credits/mo | Verified contacts | | **SalesIntel** | No | \~$6,000/yr | Yes | Unlimited in plan | Human-verified data | | **Clearbit** | Limited free tools | Custom | Varies | API call-based | Enrichment + reveal | | **Seamless.AI** | 50 credits | Custom (\~$147/mo) | Varies | Search credits | Real-time lookup | --- ## Apollo.io Pricing Breakdown | Plan | Monthly Price | Annual Price | Key Limits | | ---------------- | ------------- | ------------ | ------------------------------------ | | **Free** | $0 | $0 | 10 export credits/mo, 250 emails/day | | **Basic** | $59/user/mo | $49/user/mo | 1,000 exports/mo, 75 mobile credits | | **Professional** | $99/user/mo | $79/user/mo | 2,000 exports/mo, 100 mobile credits | | **Organization** | $149/user/mo | $119/user/mo | 4,000 exports/mo, 200 mobile credits | **Hidden costs:** Mobile phone number reveals cost 5-8 credits each. With 75 mobile credits on Basic, you get about 9-15 phone numbers per month. Additional credits cost $0.20 each (minimum 250). **Contract terms:** Month-to-month available. Annual billing saves 20%. No refunds on any plan. [Compare SMB Sales Boost vs Apollo](/compare/apollo) --- ## [**Lead411 Pricing Breakdown**](https://www.lead411.com/) | Component | Estimated Cost | What You Get | | ------------------------- | --------------------------------- | --------------------------------------------- | | **Platform access** | $49/mo (Spark) - $150/mo (Ignite) | Search, filter, export - US, Canada & UK | | **Verified emails** | Included - all plans | 96% accuracy guarantee on verified emails | | **Direct dial mobiles** | Included on Ignite+ | Verified mobile & direct dial numbers | | **Intent data (Bombora)** | Add On price | Buyer intent signals powered by Bombora | | **Enrichment API** | Included on higher tiers | Unlimited B2B data API for outbound workflows | | **Additional seats** | Custom - contact sales | Per-user access with admin controls | **Hidden costs:** Monthly billing available. Spark is $49/mo with 1,000 exports. Ignite is $150/mo with 1,000+ exports and includes API access, CRM customizations, and A.I. Search Assistant. Buyer Intent (Bombora) and Unlimited Data available on annual subscriptions. **Contract terms:** Monthly or annual options available. Annual subscriptions unlock Buyer Intent Data and Unlimited Data. Free 7-day trial includes 50 verified B2B leads - no credit card required. [Compare SMB Sales Boost vs Lead411](/compare/lead411) --- ## Lusha Pricing Breakdown | Plan | Monthly Price | Annual Price | Credits/Month | | ----------- | -------------- | ------------ | ------------------------------------ | | **Free** | $0 | $0 | 40-70 credits | | **Pro** | $36-39/user/mo | $29/user/mo | 200-600 credits | | **Premium** | $69-79/user/mo | $51/user/mo | 800-1,000 credits | | **Scale** | Custom | Custom | "Unlimited" (fair use \~2,000-5,000) | **Hidden costs:** Phone number reveals cost 5-10 credits each. A Pro plan with 200 credits gets you 20-40 phone numbers per month. CSV exports limited to 300 rows on Pro. Credits expire monthly and do not roll over. Canceling forfeits all unused credits immediately. **Contract terms:** Month-to-month available. Annual saves 25%. No refunds. All fees nonrefundable. [Compare SMB Sales Boost vs Lusha](/compare/lusha) --- ## RocketReach Pricing Breakdown | Plan | Monthly Price | Annual Price | Lookups/Month | | -------------- | ------------- | ------------ | ------------- | | **Free** | $0 | $0 | 5 lookups | | **Essentials** | $39/mo | $33/mo | 80 lookups | | **Pro** | $99/mo | $83/mo | 200 lookups | | **Ultimate** | $249/mo | $207/mo | 500 lookups | **Hidden costs:** Each lookup counts whether the result is accurate or not. Bulk lookups (CSV upload) consume credits faster. API access requires Pro plan or higher. No rollover on unused lookups. **Contract terms:** Month-to-month available. Annual saves approximately 30%. No refunds after 72 hours. [Compare SMB Sales Boost vs RocketReach](/compare/rocketreach) --- ## UpLead Pricing Breakdown | Plan | Monthly Price | Annual Price | Credits/Month | | ---------------- | ------------- | ------------ | ------------- | | **Free Trial** | $0 | $0 | 5 credits | | **Essentials** | $74/mo | $74/mo | 170 credits | | **Plus** | $149/mo | $149/mo | 400 credits | | **Professional** | Custom | Custom | Unlimited | **Hidden costs:** Credits only count for valid results (95% accuracy guarantee). Technographics and intent data require Plus or higher. API access on Professional only. **Contract terms:** Month-to-month available. No annual discount on Essentials/Plus. 7-day free trial. --- ## SalesIntel Pricing Breakdown | Component | Estimated Cost | What You Get | | ------------------- | -------------- | -------------------------------- | | **Individual plan** | $69/mo | 100 export credits/mo | | **Teams plan** | \~$6,000/yr | Unlimited exports (fair use) | | **Enterprise** | Custom | Advanced features + integrations | **Hidden costs:** Human-verified data is a strong value prop, but the database is smaller than Apollo or ZoomInfo. Annual contracts on Teams and Enterprise. Limited technographic data on lower tiers. **Contract terms:** Individual is month-to-month. Teams requires annual commitment. [Compare SMB Sales Boost vs SalesIntel](/compare/salesintel) --- ## Clearbit Pricing Breakdown | Product | Estimated Cost | What You Get | | ------------------------- | ---------------------------------------------- | ------------------------------ | | **Clearbit (HubSpot)** | Included with HubSpot Marketing Hub Enterprise | Enrichment and form shortening | | **Clearbit API (legacy)** | $99-$999/mo | API-based enrichment calls | | **Reveal** | Custom | Website visitor identification | **Hidden costs:** Since Clearbit was acquired by HubSpot, standalone pricing has changed. Full access requires HubSpot Marketing Hub Enterprise ($3,600/mo). API pricing is usage-based with overages. **Contract terms:** Tied to HubSpot contract for bundled access. Legacy API plans vary. [Compare SMB Sales Boost vs Clearbit](/compare/clearbit) --- ## Seamless.AI Pricing Breakdown | Plan | Estimated Monthly Cost | Credits | | -------------- | ---------------------- | ----------------------- | | **Free** | $0 | 50 credits | | **Basic** | \~$147/mo | 250 credits/mo | | **Pro** | Custom | More credits + features | | **Enterprise** | Custom | Unlimited (fair use) | **Hidden costs:** Seamless.AI does not publish pricing publicly. Actual costs depend on negotiation. Data quality is real-time, meaning results vary by search. Annual contracts are common on Pro and Enterprise tiers. Phone credits may cost extra. **Contract terms:** Free and Basic are month-to-month. Pro and Enterprise often require annual commitments. [Compare SMB Sales Boost vs Seamless.AI](/compare/seamless) --- ## SMB Sales Boost Pricing Breakdown | Plan | Monthly Price | Credits/Month | What Is Included | | ----------- | ------------- | ------------- | --------------------------------------------------- | | **Starter** | $49/mo | 500 | Full business data, emails, phones, keyword filters | | **Growth** | $149/mo | 2,000 | Everything in Starter + more credits | | **Scale** | $499/mo | 10,000 | High-volume prospecting | **No hidden costs:** Phone numbers included at no extra credit cost. No per-seat pricing. No annual contract required. 30-day money-back guarantee. **Contract terms:** Month-to-month. Cancel anytime. Full refund within 30 days. --- ## When Each Platform Makes Sense | If You Sell To... | Best Value Choice | | ----------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------- | | SMBs and local businesses | SMB Sales Boost ($49/mo) — purpose-built for the SMB ICP, with daily new business registration data as the supporting freshness signal | | Mid-market on a budget | Apollo.io ($59/user/mo) | | B2B intent data + verified contacts | Lead411 ($49/mo) | | Quick contact enrichment | Lusha ($36/user/mo) | | Email + phone lookups | RocketReach ($39/mo) | | Verified contacts with accuracy guarantee | UpLead ($74/mo) | | Human-verified data | SalesIntel (\~$6,000/yr) | | HubSpot-native enrichment | Clearbit (included with HubSpot Enterprise) | | Real-time AI-powered search | Seamless.AI (custom pricing) | --- ## Frequently Asked Questions **How much does Apollo.io cost?** Apollo.io starts at $59/user/month for the Basic plan (or $49/user/month billed annually). The free tier includes 10 export credits per month. Mobile phone number reveals cost 5-8 credits each, so the 75 monthly mobile credits translate to about 9-15 phone numbers. **What is the cheapest lead database?** For paid plans, Snov.io ($30/mo) and Hunter.io ($34/mo) are among the cheapest. SMB Sales Boost starts at $49/mo with 500 credits. For free options, Apollo.io (10 exports/mo) and Lusha (40-70 credits/mo) offer limited free tiers. **Do lead databases require annual contracts?** It depends on the platform. SMB Sales Boost, Apollo.io, Lusha, Lead411, and RocketReach offer month-to-month billing. SalesIntel (Teams) and ZoomInfo typically require annual contracts. Annual billing usually saves 20-30% on platforms that offer it. **Why is lead database pricing so confusing?** Many lead databases use credit systems where different actions cost different amounts (1 credit for an email, 5-10 for a phone number). Combined with per-seat pricing, annual vs monthly rates, and fair-use limits on "unlimited" plans, comparing costs requires careful calculation of your actual usage patterns. --- ## Related Articles * [Lead Generation Platforms: Side-by-Side Comparison](/blog/lead-generation-platforms-comparison) \- Feature comparison of 15 tools * [B2B Data Provider Guide](/blog/b2b-data-provider-guide) \- How to evaluate data providers * [Exclusive Pricing Plans](/exclusive-pricing) \- Premium Platinum and Enterprise plans for high-volume teams --- _Simple, transparent pricing for newly registered business leads. [See SMB Sales Boost plans ->](/)_ --- **Ready to Find Your Next Customers?** Get access to newly registered business leads updated every 5 minutes. [Get Started](/?utm%5Fsource=content&utm%5Fmedium=cta) --- ## Related Articles * [B2B Data Enrichment Guide (2026)](/blog/b2b-data-enrichment-guide) * [Sales Intelligence Tools: Picking Right](/blog/sales-intelligence-tools-guide) * [AI BDR: How It Changes Sales Development](/blog/ai-bdr-guide) * [SMB Sales Boost vs SalesIntel](/compare/salesintel) * [SMB Sales Boost vs LeadIQ](/compare/leadiq)